by Adriana Viviano | Sep 21, 2026
Slack is expanding its AI capabilities through Slackforce, allowing users to create interactive charts, presentations, and reports directly within the platform using conversational prompts.
Why It Matters: AI is moving beyond standalone tools and becoming embedded directly into everyday business software. For agents and agencies, the bigger takeaway is to look at the tools you already use. New AI features may help with reporting, presentations, content planning, and other everyday tasks without adding another platform to your workflow.
by Adriana Viviano | Sep 21, 2026
X is rolling out private codes that allow non-followers to access DMs, audio calls, and video calls without opening their DM’s to all platform users.
Why It Matters: Social platforms continue to invest in more direct communication tools. For agents using X, features like this could make it easier to move conversations from public posts into private, one-on-one interactions while maintaining greater control over who can contact you.
by Adriana Viviano | Sep 21, 2026
Snapchat has introduced an event creation feature that lets users organize events and invite friends directly within the app, making it easier to turn online connections into in-person gatherings.
Why It Matters: Social platforms continue to blur the line between digital communities and real-world relationships. While Snapchat may not be a primary marketing channel for every agent, the broader trend is important: social media is increasingly being used to facilitate real-world connection, not just generate views.
by Adriana Viviano | Sep 18, 2026
New LinkedIn data shows that Thought Leader Ads generate roughly 2X higher click-through rates globally than standard Sponsored Content formats. Thought Leader Ads allow businesses to promote content from individuals rather than relying solely on posts from a company page.
Why It Matters: People often connect with people before they connect with brands. For agents, building a recognizable personal presence on LinkedIn could make your expertise, insights, and educational content even more valuable, especially if you eventually put paid promotion behind your strongest posts.
Read More
by Adriana Viviano | Sep 18, 2026
Meta has officially rolled out its Creator Marketing Hub globally. This adds improved creator discovery filters, content-level permissions, partnership messaging, one-click ad creation, and tools for preparing creator content to run as ads.
Why It Matters: Meta is making creator-style content a bigger part of its advertising ecosystem. Agents and agencies should pay attention to the shift toward more personal, authentic content that feels less like a traditional advertisement and more like something you would naturally see in your feed.
