📅 Snapchat Adds Events for IRL Meetups 

Snapchat has introduced an event creation feature that lets users organize events and invite friends directly within the app, making it easier to turn online connections into in-person gatherings. 
 
Why It Matters: Social platforms continue to blur the line between digital communities and real-world relationships. While Snapchat may not be a primary marketing channel for every agent, the broader trend is important: social media is increasingly being used to facilitate real-world connection, not just generate views.