The State of Agent Marketing
What are insurance agents really doing when it comes to marketing, and where are they falling behind?
We asked 157 agents what’s working, what’s not, and where they’re stuck. This exclusive 2026 survey breaks down their strategies, tools, confidence, and biggest growth opportunities.
Fill out the form to download our State of Agent Marketing Report!
Why This Report Matters
The opportunity is bigger than most agents realize:
38% have no formal marketing strategy
61% are not using AI toolsÂ
Only 42% are leveraging email marketing
Content confidence averages just 5.8 out of 10Â
Yet interest in improving is high at 7.3 out of 10 Â
Translation: Agents are motivated, but missing the systems, tools, and guidance to turn effort into results.Â
Get the data, insights, and opportunities agents are using to market smarter, not harder.
This is a roadmap for where the biggest marketing opportunities exist right now.Â
Download the report to uncover:
Where agents are losing momentum (and how to fix it)Â
The gap between showing up and getting results on social mediaÂ
Why email is the most underused high-ROI channel
How early AI adopters are positioning themselves ahead of the market
Where video marketing is being overlooked, and why it matters