TikTok is making its comment sections more interactive by allowing users to respond with voice notes and photo carousels, giving conversations more ways to continue beyond text.
💡 Why It Matters: For health and wealth professionals, comments are becoming another place to build relationships. More interactive responses could help turn a simple question into a more personal conversation with a prospect or client.
Divine is bringing more than 2 million original Vine videos back while requiring new videos to be recorded directly inside the app as part of its effort to combat AI-generated content.
Why it matters: There’s growing demand for content that actually feels human. For agents and advisors, simple videos filmed on your phone that share your perspective or answer a real question can sometimes build more trust than highly produced content.
LinkedIn says more than 1 million people reported AI-generated “slop” within the first two weeks of its new reporting option. It’s a strong signal that users are noticing low-quality AI content and don’t want more of it in their feeds.
Why it matters: Trust is everything in health and wealth. AI can speed up content creation, but agents and advisors still need to add their own expertise, experiences and voice before hitting publish.
Instagram is putting more emphasis on captions, even suggesting additional captions on carousel posts to provide context and help new audiences find your content.
Why it matters: Agents and advisors should think beyond hashtags when optimizing posts. Using the same words your audience searches for, like Medicare, retirement planning or life insurance, can give Instagram more context about your content and who it’s for.
Snapchat and Omnicom Advertising studied more than 6,000 social media users ages 13–28 across six countries to understand how younger audiences respond to humor. Their research found humor isn’t just entertainment for younger users; it’s tied to how they connect, communicate and relate to brands.
WHY IT MATTERS:
Professional doesn’t have to mean personality-free. Showing some humor and humanity can make your content feel more approachable, but forcing a trend or joke your audience won’t connect with can have the opposite effect.
Explore Snapchat’s research
