Amazon is leaning further into short-form video, launching a new experience that delivers news and information through quick, vertical video clips. It’s another example of the TikTok-style format expanding beyond traditional social media platforms.Â
Â
Why It Matters: Short-form video is becoming a standard way people consume information, not just entertainment. For agents, that reinforces the value of turning educational topics, FAQs, and industry updates into quick videos that are easy to watch and understand.Â
