Google Search Console now lets marketers see which Google searches lead users to their Instagram, TikTok, YouTube, and other social content. This gives marketers another way to measure how social content contributes to discoverability beyond platform analytics.
What this means for you: Your social posts can help people find you through Google, not just inside the social platform. Use clear keywords your audience would actually search for in your captions, titles and video topics, then check Search Console to see whatâs getting discovered.
