Buffer’s latest research found that Wednesday around 4 p.m. and Friday between 3–4 p.m. tend to be strong posting windows for LinkedIn. While every audience is different, these benchmarks provide a useful starting point when testing publishing schedules.
What this means for you: Use Wednesday around 4 p.m. and Friday around 3–4 p.m. as times worth testing, not rules you have to follow. Try them for a few weeks, compare your reach and engagement, and let your own analytics determine when you post.
