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Welcome to Marketing Basics 101!

This course sets the foundation for everything else that follows. By the end, you’ll understand the marketing fundamentals, how people decide to become clients, and how individual tactics connect into a system that works. Click play to watch the video, then select the first lesson below to begin.

Course Content

1. What Marketing Actually Is 
2. How You Show Up in the Market
3. Tactics vs. Systems
4. How People Become Clients 
5. The Modern Marketing Loop 
6. Identifying Your Marketing Opportunities 
Course 1 Final Assessment