New LinkedIn data shows that Thought Leader Ads generate roughly 2X higher click-through rates globally than standard Sponsored Content formats. Thought Leader Ads allow businesses to promote content from individuals rather than relying solely on posts from a company page.
Why It Matters: People often connect with people before they connect with brands. For agents, building a recognizable personal presence on LinkedIn could make your expertise, insights, and educational content even more valuable, especially if you eventually put paid promotion behind your strongest posts.
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