Snapchat says it won’t recommend fully AI-generated videos in Spotlight, while Reddit is investing heavily in detecting AI spam and low-quality content. The trend is clear: platforms are rewarding original, human-created content and reducing the reach of mass-produced AI posts.
What this means for you: AI can help you brainstorm, write and speed up your workflow, but your content still needs you in it. Add your experience, examples, opinions and voice before hitting publish. Avoid filling your feed with untouched AI-generated posts.

